Justin SullivanElevator PitchMy investment rating for Alphabet Inc.'s (NASDAQ:GOOGL) (NASDAQ:GOOG) stock, which is also known as Google, is a Hold. Alphabet Stock BasicsAlphabet's search engine has a global market share of 92.9% across various platforms in January 2023 according to data sourced from Statcounter. The four major things are competitive pressures, regulatory headwinds, historical financial performance, and valuations, which will be discussed in greater detail in the rest of this article. The worst case scenario is that Google loses substantial share to Microsoft in search engine and search advertising markets. Google's historical financial numbers suggest that the company is reasonably defensive contrary to what others will assume.
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