NR Narayana Murthy made the point while underscoring the importance of market research. (File)Infosys co-founder NR Narayana Murthy on Thursday said India lacks quality market research firms, which leads to over-estimation of the opportunity by unicorns and eventually reporting of huge losses. "One of the lacunae in India at this point in time is that we do not have a company that specialises in quality market research," NR Narayana Murthy said. Companies spend much more than what they should because of this and then wake up to reverses in the business, NR Narayana Murthy said while speaking at an event organised by Symbiosis International here. NR Narayana Murthy made the point while underscoring the importance of market research during an interaction with students and said he had to shut his first company Softronics founded in the late 1970s in Pune itself due to lack of market research itself.
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