Liverpool FC Legends Interview Club's Most Loyal Fans as Carlsberg Toasts 30 Years of Partnership

27 days ago Little Black Book

The 22/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool F.C. The interviews turn the tables on the usual interview format by putting the fans at the centre of the narrative, giving them the chance to tell their story about being LFC fans. The films put legends and fans on an equal footing over a pint of Carlsberg for a pub conversation reliving the past 30 years. Louise Bach, global sponsorship director, Carlsberg said: “You will find Liverpool FC fans in literally all corners of the world and as an audience they are highly engaged. Because this platform is all about Carlsberg celebrating the fans, we decided to turn the tables on the standard interview format, and have our Liverpool FC legends interview the fans instead.
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