In an instant Sky Kids will be on CBeebies’ old channel number. Especially as both Sky Kids and CBeebies have significant overlap in target audience (Sky Kids targets children up to the age of 7, CBeebies is for the under-6s). A similar set-up is brewing on Sky Glass/Sky Stream, where Sky Kids has leapfrogged other children’s channels to position itself right behind the BBC’s children’s channels. For those unfamiliar with the new Sky Kids channel, it goes up against CBeebies with In the Night Garden Specials at 6pm followed by 64 Zoo Lane – you’d be easily forgiven for mistaking Sky Kids with CBeebies at this stage. The launch of Sky Kids is more than a new channel launching.
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