WARC Global Ad Trends: Global Ad Spend In Publishing Media Plummets

1 month ago B&T

What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993bn this year. The entire global publishing ad market will be worth $47.2bn in 2023, per WARC Media data, a decline of 7.7% year-on-year in 2023. Global publishing print advertising revenue has halved in the last six years, from $75.9 billion in 2016 to $37.3 billion in 2022. “While Meta is launching a paid verification service reducing its reliance on ad revenues, content-creating media owners have not given up on the ad market. Global spend on video, audio, publishing and OOH has scarcely shifted.
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“The Fantasy Lab” New Nova Football Podcast

That’s why NOVA Entertainment has joined forces with two of the biggest fantasy football fanatics, to bring you the latest Nova original podcast “The Fantasy Lab” launching on Tuesday 21 February. Hosted by former NRL star Tim Moltzen and Fantasy guru Josh Halling, “The Fantasy Lab” is your bible for the NRL Fantasy and Supercoach Leagues, giving you all the insight and stats, you need to become the champion. If you want to win your NRL Fantasy or SuperCoach League, the “Fantasy Lab” is required listening. “The Fantasy Lab” will dive into the 2023 NRL Season, and provide the stats and data you need to craft a winning fantasy league team. “The Fantasy Lab” is an original Nova Podcast launching on Tuesday 21 and Thursday 23 February, with new episodes dropping every Thursday.

1 month ago B&T

Bloomington mayor announces extras for fire, police like $100K housing loan with annual report: violent crime up, property crime down, fire response slower

From left: Mary Catherine Carmichael, Mike Diekhoff, Scott Oldham, Jason Moore Bloomington police chief Mike Diekhoff. Bloomington fire chief Jason Moore Former deputy mayor Don Griffin and Bloomington public engagement director Kaisa Goodman. Mayor John Hamilton addresses the audience on the occasion of the Feb. 9, 2023 annual public safety report. At last Thursday’s unveiling of the city’s annual public safety report for 2022, Bloomington mayor John Hamilton took the occasion to announce a few new incentives that are meant to help recruit and retain firefighters and police officers. Moore said his annual goal is to always try to improve relationships with Bloomington fire department’s partners.

1 month ago The B Square

The rapid rise of AI art

Nevertheless, they have already proved their ability to rival human art, duping even experienced art critics. Given the jaw-dropping potential of machine-generated art, even at this early stage, what can we expect in the near future – will human art become less interesting and fade into the background? The banality of AI art - JJ CharlesworthThe images that AI platforms produce so readily tell us, more than anything, about the human-made culture of images off which these machines so easily feed. Imagination in art, human or otherwise, is the capacity to come up with something different, by reflecting on what already exists. 1 Image credit: MidJourney2 Image credit: MidJourney3 Image credit: MidJourney4 Image credit: MidJourney5 Image credit: MidJourney6 Image credit: MidJourney7 Image credit: MidJourney8 Image credit: MidJourney

1 month ago E&T Magazine

US sues Google over ‘anti-competitive’ advertising practices

The US Department of Justice (DoJ) and eight US states have filed a case against Google, accusing the company of "monopolising" the online advertising market. The complaint, filed on Tuesday 23 January in a Virginia federal court, accuses Google of using “anti-competitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies”. It also accused the Big Tech company of having “pervasive conflicts of interest” because it controls numerous aspects of the digital ad market. “In effect, Google positioned itself to function simultaneously as buyer, seller, and auctioneer of digital display advertising,” it said. US prosecutors estimated that Google took more than 30 per cent of all the digital advertising dollars flowing through its products.

2 months ago E&T Magazine

Whitney Houston’s Estate to Launch ‘Whitney Houston Hotel’ During Grammy Week

The Estate of Whitney E. Houston and Primary Wave Music, in partnership with Sony Music, have announced plans to celebrate the music icon’s 60th birthday and legacy. Dubbed the “Whitney Houston Hotel,” the festivities will take place at the W Hotel in Hollywood, California, during Grammy week (Feb. 1-4). Each act will perform music from their catalog, as well as their interpretation of their favorite song by Houston. “Whitney’s estate is proud to be partnering with Primary Wave to honor Whitney’s 60th Anniversary during Grammy week with this special residency at the W Hotel,” says Pat Houston, executor of the estate. Contemporary, current and often scorching, if you love Whitney’s music, you must own this album!”Later this year, five of Houston’s classic albums will be released on vinyl: Whitney Houston (1985), Whitney (1987), I’m Your Baby Tonight (1990), Preacher’s Wife (1996) and My Love Is Your Love (1999).

2 months ago Rated R&B

UK and EU strike trade data-sharing deal

The trade data-sharing system was demonstrated to EU officials last summer and has been working in pilot form in recent months. Its goal is to provide EU staff in Belfast with direct visibility on goods flowing into Northern Ireland's ports, since early 2021. The announcement coincided with resumed diplomacy between Northern Ireland unionists and the recently reshuffled Irish government. After the meeting, Cleverly tweeted that he and Šefčovič shared the same focus, namely "the best outcome for Northern Ireland". This is also the deadline that the Northern Ireland secretary Chris Heaton-Harris himself set to call fresh elections for the Northern Ireland assembly.

2 months ago E&T Magazine

‘Anomaly’ scuppers first rocket launch attempt from UK soil

An attempt to launch a rocket into space from UK soil last night has ended in failure after it could not reach its final orbit. The launch took place from Spaceport Cornwall aboard a customised 747 that served as the LauncherOne system’s carrier aircraft. But at some point after stage separation and ignition of the second stage, the system experienced “an anomaly”, ending the mission prematurely. LauncherOne is a two-stage orbital launch vehicle developed and flown by Virgin Orbit that began operational flights in 2021. Matt Archer, a director at the UK Space Agency, said: “We have shown the UK is capable of launching into orbit, but the launch was not successful in reaching the required orbit.

2 months ago E&T Magazine

Report: Global ad spend forecasts reduced by $90bn

Defying the slowdown, retail media is increasingly favoured by advertisers. Now the fourth-largest medium by ad spend, with global investment

1 month ago advanced-television.com

Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in

Global digital place-based network ad spend jumped 25.7% to $12.29 billion in 2022, global digital billboards & signage surged 23.5% to $6.56

1 month ago www.prweb.com

Social media ad spend to surpass print for first time - MarTech

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.

3 months ago martech.org

Azure AD Global Administrator Role Assigned

The following analytic identifies the assignment of the Azure AD Global Administrator role to an Azure AD user. The Global Administrator

1 month ago research.splunk.com

Global ad revenue to exceed $1 Trillion during 2025, Indian ad

Global ad revenue to exceed $1 Trillion during 2025, Indian ad industry to grow between 6-8% annually: GroupM Report. by Neethu Mohan.

4 months ago www.medianews4u.com

Global adspend to slow as social media warned of $40bn black hole

The latest Ad Spend Outlook 2022/23: Impacts of the Economic Slowdown from WARC forecasts ad spend across the world to rise by 8.3% ($67.3bn) to

2 months ago www.performancemarketingworld.com

Growing But Slowing Dentsu Ad Spend Forecast 2023 | News

Advertising investment is forecast to grow by 3.8% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report.

1 month ago www.dentsu.com

Paramount Global Targets Ad Sales Staff For Layoffs - Variety

Paramount Global is cutting fewer than 100 positions, largely in its ad-sales operations.

4 months ago variety.com

Ad spend projected to grow 5.9% in 2023 - MarTech

Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB's ad budget outlook. IAB highlights several high-growth

1 month ago martech.org

Malaysia ad spend to grow 9% in 2023 | I3investor

1. The winter update of MAGNA's “Global Ad Forecast” predicts media owners advertising revenues will reach $833 billion in 2023, +5%

3 months ago klse.i3investor.com

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